Marketing 360 Alternative
You Own Nothing
Until You Do.
When you leave Marketing 360, they keep your ad account. The history, the audiences, the optimization data you paid for over months or years — gone. Here's how it works differently.
What's Actually Happening
Who owns your ad accounts — and why it shapes the work.
Your accounts aren't yours. With Marketing 360, your Google Ads, Microsoft Ads, and Meta Ads accounts live inside Madwire's manager account. You can see them, but you don't own them. When you leave, the accounts stay behind — and everything in them goes too: the conversion history, the Quality Scores, the audience lists, the bidding data built over your entire engagement. You start over from zero somewhere else.
That setup quietly works against you. When the agency owns the account and gets paid to manage your ad spend, the simplest way to grow the account is to grow the spend — not to make each dollar go further. Tightening targeting, cutting wasted clicks, lowering your cost per lead all shrink the number the relationship is built on. And since the data that would let you judge the work — or take it elsewhere — sits in their account, there's little holding the work to a standard.
Shallow tracking makes it worse. M360's tracking is typically thin — conversion tags on thank-you pages, little call attribution, no server-side signals. The platform AI trains on incomplete data and drifts toward worse traffic over time. You can't fix what you can't measure, and you can't measure what you don't own.
The Comparison
Here's what changes.
| Marketing 360 | David Golden | |
|---|---|---|
| Fee structure | Management bundled into one invoice — no line separating their fee from your ad spend | Flat monthly retainer covering ads across Google, Microsoft, and Meta, tracking, voice AI, CRM, funnels, and SEO — ad spend billed directly to your accounts |
| Account ownership | In Madwire's MCC — stays with them when you leave | In your name from day one — yours if you leave |
| How ads are managed | Set it and forget it | AI-managed, human-reviewed — every significant change is approved |
| Data when you leave | Stays with them | Yours to keep |
| Tracking depth | Page-level tags only | Full-stack — click → call → conversion, server-side |
| AI signal quality | Trains on form-fills | Trains on real buyer conversions |
| Reporting | Monthly vanity metrics report | Unlimited reports on demand or on a schedule, emailed automatically |
| 24/7 AI campaign access | No | Yes — call any time to get a live read on your campaigns and results |
What You Get Instead
Your Accounts, Actually Yours. Google Ads, Microsoft Ads, and Meta Ads are set up in your name with your billing. We manage them as your operator. If you ever leave, you take everything. No conversion data lost. No restart.
Transparent Pricing. One flat retainer covers the full system — ads, tracking, CRM, funnels, email, and SEO. Ad spend goes directly to the platforms and never passes through us. You always see exactly what's going where.
Real Attribution. Every call traced back to the campaign, keyword, and ad that drove it. The tracking data feeds back into the platform bidding AI — so it trains on the buyers, not the browsers.
Your Own AI Campaign Agent. Call any time — day or night — and ask about your campaign performance, spend pacing, keyword results, or anything else. You get answers immediately, not at the next monthly call.
The Voice Funnel Option. Separately, we can deploy an AI voice agent for your inbound calls — it answers your customers and prospects, qualifies serious buyers, and fires the conversion signal back to the ad platform automatically. Call (424) 484-4994 to hear what that sounds like.
Ready to own your account?
Free 30-minute call. We'll audit your current Marketing 360 setup and show you exactly what's in the accounts, what the tracking looks like, and what switching would cost vs. what staying is costing you.
Or call (424) 484-4994 — you'll reach an AI voice agent. That's the product.